One of Foundry34′s earliest clients, Image Salon are a hairdressers based in the North East with an eye for detail.
They recently approached Foundry34 to develop their brand identity, promotional materials and advertising to appeal to their target market and raise their profile.
The key factors in the Image brand identity were giving a ‘grungy’ urban feel to the brand while maintaining a typographically sharp logo. Too often logos are unreadable because of over stylised logos, Foundry34 convinced the client to go for a logo that would look sharp in their signage and advertising but still convey the look they wanted.
Advertising and Promotional Materials
Consistency is vital to building a cohesive brand identity for a company but is usually one of the factors overlooked by smaller companies. We worked with the client to ensure there was a consistent look and feel across the whole scope of their printed and digital promotional materials.