June 1st, 2011
Foundry34 recently attended the Innovate to Success conference organised by GlobalBlackSwan and hosted by Alistair Campbell. As well as the launch of the TDNA application which has been a major project for us over the last 8 months there were some really interesting speakers from very successful companies including Proctor and Gamble, Rio Tinto and Duke Corporate Education. The conference really got us thinking about the role of innovation at Foundry34. Without going into a major intellectual diatribe about the role of innovation in the digital sector, it is obviously an issue we deal with daily. If you aren’t growing, developing and adjusting every day you will soon be left behind. Around 80% of the work we do now wouldn’t have been possible 5 years ago. We are not in a sector that can develop a product then sell it largely unchanged for the next 20 years. The challenge for us as a business is how we can maintain depth of knowledge with such a fast changing landscape and obviously keep our clients informed and at the forefront without being in cycles of perpetual change and adjustment. Our major role becomes about making sense and bringing clarity to technologies and modes of operating that can see alien and confusing even for the most astute of companies. Foundry34 becomes about being able to innovate and problem solve in rapid fashion behind the scenes but to be able to work with clients and provide solutions for their businesses that are relevant and often using cutting edge technology but ones which can be ,managed and integrated into their business models and processes.
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May 20th, 2011
Just got some shots of the Jap-Central sponsored drift car in action at the weekend. For the petrolheads among us it great to see high powered cars going sideways and for the brand designers it’s great to see a brand getting exposure the right audience. Sometimes obviously due to the nature of our client’s work their brands are often hidden only getting exposure in their letterhead or marketing brochure. This is far from the case with Jap Central. The Jap Central brand is not about subtlety but about excitement and love of Japanese motors and this kind of off-line advertising is perfect for winning over new fans.
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January 18th, 2011
With the start of the new year well underway and everyone back to work the time of the year for planning, resolutions and getting everything ship shape for the coming year is upon us. We thought we would send through our top five quick and easy tips to promote your business this year to get things off to a flying start
1. Maximise your resources. Before you go out and buy lists or start complex data collection look at any existing resources you have – think email lists, phone numbers, referrals or existing website users. Think creatively (or get someone to think creatively for you) about how you can utilise these contacts in a cost effective way -which leads us to…
2. Get most bang for buck. E-newsletters (like this one) are a great way to keep in touch with your customers without the effort needed by other digital marketing methods and are much cheaper than conventional mailing, think about cost vs results across all of your marketing efforts.
3. Show your products and services in the best light. The death of print has been definitely been overstated- in a digital world a well designed printed brochure can give you the edge over your competitors and make your products and services seem much more special.
4. Get with the times. Try out some social media. What’s not to love about social media and digital marketing? Low cost and easy to use- if you carefully manage your time and develop a social media plan you will really start to see results.
5. Refresh your website. Remember that website you had designed in 2002? It is looking dated and in desperate need of an update. Your website is the primary research tool for anyone wanting to find out more about your business, Make sure it is current, looks fresh and communicates the key information your customers are looking for.
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