When North East based 622 Research and Consulting approached us to help develop their website and online presence we were more than happy to help. (Well when we say approached, our MD actually bumped into the director of the company David Pope at an environmental and energy conference). Not only did the company work in the environmental sector which fitted right into Foundry34’s ethical policy, but we were also able to offer graphic design, branding and web design that could have a direct and immediate effect on their business.
David had clear ideas about the logo for the company so using this as a starting point we built up a company brand image that would enable the company to look highly professional from the outset. (Anyone involved in start-up companies knows that creating that sense of trust and professionalism is vital to early success). Using the branding we carried the same look and feel over to the website using some well thought out technological solutions to make the website work for the business. The website is underpinned by a Content Management System allowing 622 to update their own online content; making cost savings but also providing the building blocks for future development of the company such as client areas and managed downloads.
The great thing about a project like this is that from the client’s point of view despite the work we put in they only really need to know one thing, it works as it should do. It does. Mission accomplished!
www.622rac.com
Archive for the ‘Start-up Companies’ Category
New branding and web presence for 622
Wednesday, July 29th, 2009NE8 Castings keeps growing
Wednesday, July 29th, 2009
One of our recent great success stories has been NE8 Castings. Launched only this year, they seem to be able to do no wrong with floods of visitors to the site and a host of new model registrations and bookings. Like most new start ups there have been unexpected changes the services they provide, one area the company didn’t initially even list was for promotions yet this has turned out to be the highest growth area of the business. For us, we like to see any of our clients do well. Many start-ups we talk to are reluctant to invest in their company image or website, opting to take the cheapest route. Success stories such as NE8 show it is worth investing; the brand image is still fresh and recognisable, the Content Management System works even with huge growth in the size of the site and the Search Engine Optimisation is still driving visitors to the site. End result- a thriving company -not an easy thing to say in the current climate!
Advance aims to hit the ground running
Tuesday, June 9th, 2009
Foundry34 have recently been appointed as creative agency for the start up company Advance Fire and Security Systems. Founded only this year by ex-Chubb regional manager Martin Brown, the company has achieved massive growth in a short space of time and have really hit the ground running securing contracts and expanding the team. Director Martin Brown explains-
‘there is very little that we don’t know about the installation and maintenance of fire, security, intruder or CCTV systems but at the end of the day it is about understanding customers- the vast majority of people in this industry want highly professional systems and support with the approachable and friendly customer service of a small company. Having worked in the industry both from an engineering and managerial point of view I knew that not only did we have to do this but replicate this ethos right across our company. The next stage is to capitalise on this early success and build a strong recognisable brand for the company’.
Foundry34 were recommended to Martin and have begun work on developing a brand identity for the company alongside a website and marketing materials. The beauty of a company like Advance is the highly visible nature of the business- the branding appears on everything from the vehicles and uniforms through to their stationary and website. Not only will this enable the company to become more recognisable, it means it will have a huge impact when it is launched.
Check back regularly for updates on Advance or contact them direct on 0191 209 9306 or www.afass.co.uk.
