Foundry34 Blog | Web Design | Graphic Design | Brand Identity | Advertising | Communications :: Newcastle :: North East :: UK » Start-up Companies

Assure branding and web design

admin — Tue, 02 Mar 2010 11:41:50 +0000

March sees the launch of the Assure brand and website. Assure approached Foundry34 to handle their communications as they wanted to get away from the staid and inflexible image often associated with building control. With ‘respect for design’ as their mantra, Assure wanted to project a professional and high quality image which could stand alongside the brands of their clients such as architects firms. The brief covered logo and brand development, design and build of the company website and graphic design for their company stationery and conference brochures and associated materials.

Check out their site here:
www.assurebuildingcontrol.co.uk

2ACHIEVE brand and website launch

admin — Wed, 13 Jan 2010 17:20:37 +0000

The start of a New Year and the gyms will be packed with the New Year resolution inspired masses looking to lose the xmas pounds. A far cry from the faddy diets and obscure gym programmes is start up company 2ACHIEVE who have just launched their brand and website

www.2ACHIEVE.co.uk

This company takes a much broader view of health, fitness and nutrition and how they link to overall wellbeing, life enjoyment and work performance. They approached Foundry34 to develop their brand and website incorporating a client area where they could allow attendees of their course and members to download and access course specific information. The site and brand speaks volumes about where this ambitious company want to be and the knowledge and skill they bring to wellbeing. Whether working for the commercial sector in improving worker performance and sickness rates or helping parents manage the eating habits of their children they balance an approachable and friendly attitude with complete professionalism.

Check out their site at www.2ACHIEVE.co.uk

New branding and web presence for 622

admin — Wed, 29 Jul 2009 19:26:48 +0000

When North East based 622 Research and Consulting approached us to help develop their website and online presence we were more than happy to help. (Well when we say approached, our MD actually bumped into the director of the company David Pope at an environmental and energy conference). Not only did the company work in the environmental sector which fitted right into Foundry34’s ethical policy, but we were also able to offer graphic design, branding and web design that could have a direct and immediate effect on their business.
David had clear ideas about the logo for the company so using this as a starting point we built up a company brand image that would enable the company to look highly professional from the outset. (Anyone involved in start-up companies knows that creating that sense of trust and professionalism is vital to early success). Using the branding we carried the same look and feel over to the website using some well thought out technological solutions to make the website work for the business. The website is underpinned by a Content Management System allowing 622 to update their own online content; making cost savings but also providing the building blocks for future development of the company such as client areas and managed downloads.
The great thing about a project like this is that from the client’s point of view despite the work we put in they only really need to know one thing, it works as it should do. It does. Mission accomplished!
www.622rac.com

NE8 Castings keeps growing

admin — Wed, 29 Jul 2009 19:19:06 +0000

One of our recent great success stories has been NE8 Castings. Launched only this year, they seem to be able to do no wrong with floods of visitors to the site and a host of new model registrations and bookings. Like most new start ups there have been unexpected changes the services they provide, one area the company didn’t initially even list was for promotions yet this has turned out to be the highest growth area of the business. For us, we like to see any of our clients do well. Many start-ups we talk to are reluctant to invest in their company image or website, opting to take the cheapest route. Success stories such as NE8 show it is worth investing; the brand image is still fresh and recognisable, the Content Management System works even with huge growth in the size of the site and the Search Engine Optimisation is still driving visitors to the site. End result- a thriving company -not an easy thing to say in the current climate!

www.ne8castings.co.uk

Advance aims to hit the ground running

admin — Tue, 09 Jun 2009 13:02:48 +0000

Foundry34 have recently been appointed as creative agency for the start up company Advance Fire and Security Systems. Founded only this year by ex-Chubb regional manager Martin Brown, the company has achieved massive growth in a short space of time and have really hit the ground running securing contracts and expanding the team. Director Martin Brown explains-

‘there is very little that we don’t know about the installation and maintenance of fire, security, intruder or CCTV systems but at the end of the day it is about understanding customers- the vast majority of people in this industry want highly professional systems and support with the approachable and friendly customer service of a small company. Having worked in the industry both from an engineering and managerial point of view I knew that not only did we have to do this but replicate this ethos right across our company. The next stage is to capitalise on this early success and build a strong recognisable brand for the company’.

Foundry34 were recommended to Martin and have begun work on developing a brand identity for the company alongside a website and marketing materials. The beauty of a company like Advance is the highly visible nature of the business- the branding appears on everything from the vehicles and uniforms through to their stationary and website. Not only will this enable the company to become more recognisable, it means it will have a huge impact when it is launched.

Check back regularly for updates on Advance or contact them direct on 0191 209 9306 or www.afass.co.uk.

NE8 Have Their Eyes on the North East’s Talent

admin — Thu, 26 Feb 2009 10:49:21 +0000

Gateshead based NE8Castings have just launched and have their eyes firmly set on the North-East’s talent. An exciting new start-up, the company aims to be a credible alternative to London-based modelling and talent agencies by representing models actors, extras, singers, speakers and dancers here in the North East.

Founded by Lisa Laidler, who is from a performing arts background, the company wanted to go for an urban Northern feel basing their company name around NE8- the postcode of their Gateshead location. With the official launch of the company happening this month (March) they have already had huge interest with over 11000 page views on their new website since January and a flood of applications from prospective talent.

Manager Lisa Laidler explains, “we know there is a huge amount of talent in Newcastle, Gateshead and the whole of the North East region which in a lot of cases goes to the big name London agencies, what we wanted to do was create a real credible alternative for this talent here in the North East. We worked really hard with our branding and web design company Foundry34 to develop a really distinctive brand and feel for our company and to build and promote a great website. If you were to look at our competitors anyone who knows us would be able to pick our company out straight away; urban black and white photographs with our red logo says straight away- NE8 Castings.

Our website is enjoying huge successes because we invested in getting the look and feel right as well as arranging for Foundry34 to organise our Search Engine Optimisation, resulting in a huge number of visitors and getting top Google results for many of our key search terms.”

So what’s next for NE8? “We are beginning a huge promotional drive to get the very best talent on our books, not only looking at those who have experience but those that are not currently using their talents. We are also building up key relationships with those looking to cast to ensure that when they need models, actors, dancers, singers or speakers we are the agency to contact.

NE8 Castings can be reached on 0191 490 9400 or through their website at www.ne8castings.co.uk