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2ACHIEVE brand and website launch

admin — Wed, 13 Jan 2010 17:20:37 +0000

The start of a New Year and the gyms will be packed with the New Year resolution inspired masses looking to lose the xmas pounds. A far cry from the faddy diets and obscure gym programmes is start up company 2ACHIEVE who have just launched their brand and website

www.2ACHIEVE.co.uk

This company takes a much broader view of health, fitness and nutrition and how they link to overall wellbeing, life enjoyment and work performance. They approached Foundry34 to develop their brand and website incorporating a client area where they could allow attendees of their course and members to download and access course specific information. The site and brand speaks volumes about where this ambitious company want to be and the knowledge and skill they bring to wellbeing. Whether working for the commercial sector in improving worker performance and sickness rates or helping parents manage the eating habits of their children they balance an approachable and friendly attitude with complete professionalism.

Check out their site at www.2ACHIEVE.co.uk

Catch the Spirit frisbee branding

admin — Tue, 01 Dec 2009 10:32:35 +0000

Just wanted to let people take a sneak preview of some of the brand work we’ve recently undertaken with Frisbee kings Catch The Spirit. The guys at CTS run an online store selling Frisbees, providing discgolf training courses and run courses in schools. Obsessed with everything to do with flying discs they have a real passion for engaging kids in the sport. CTS approached us they wanted to develop a number of sub-brands to really capture each of the three areas they work; Ultimate, Discgolf and Discsports for schools. The new Ultimate sub-brand is shown here. A little bit 70s, a little bit retro and definitely cool. We hope to show some more samples as they develop.

Brand Cristiano Ronaldo

admin — Fri, 20 Jun 2008 10:42:05 +0000

Back to our second favourite subject – football and brands. With Portugal’s exit from the Euro 2008 competition everybody’s eyes turn back to the ‘will he won’t he’ saga of Cristiano Ronaldo’s transfer from Manchester United to Real Madrid. With no spies available in either camp we will have to content ourselves with looking at this from a brand perspective. Unlike products and companies which can evolve and change constantly building on their brand, the career of the footballer is short and their (brand) value which is so easily inflated with one good season easily wanes with old age, poor form or injury. From a purely financial perspective Ronaldo himself would be wise to cash in on his brand- take the huge wages- who knows what one dodgy tackle next season could mean? Man Utd. also would be wise to take the money and run- Ferguson has shown consistently superstars are replaceable (Beckham, Van Nistelrooy) the club brand value will be intact no matter what (as long as they keep winning and playing tours in the Far East). Real Madrid also stand to make a substantial sum- they know better than anyone that the transfer fees are small fry to the advertising revenue and potential shirt sales. So what does this mean for the football side of things – will Real win the Champions League if they buy Ronaldo? Probably not. Will they make lots of money? Certainly. What does this mean for Ronaldo’s brand value? Well, if he stays he could just maybe become one of the icons of football where his brand and reputation outlasts his career. If he goes he could be the most highly paid footballer on the planet with the highest transfer fee but maybe, just maybe, in a couple of seasons time be another one of the many over paid bench-warmers with people asking Cristiano who?

McClaren’s England Team

admin — Mon, 26 Nov 2007 22:14:04 +0000

Being obsessed with brands we always like to look at everyday situations as though they were brands. We thought the much maligned England football squad would make a good analogy. Anybody who watched the England vs Croatia match last week would have to say that England were disappointing to say the least- disjointed, at odds and lacking cohesion. A team full of gifted individuals being took to school by a team everybody expected us to beat. It has been a perennial problem, and the underlying reason for many managers losing their jobs that the expectation levels for England are too high. If we were looking at the team as a brand we would say that their brand promise is over exaggerating what they are delivering in reality- a bit like the Wonderbra of football teams. Yet it’s not just this over promising where we could apply the brand analogy, the lack of direction and sense of cohesion is like a company with no central idea and values. The players were acting exactly as staff that didn’t have a grip of the bigger picture, who didn’t know the part they were meant to be playing in achieving an overall goal. Steve McClaren, the man tasked with providing this vision and direction and communicating it failed miserably. Like every other England fan, eternal optimists we still hold out hope for someone to come in and provide this direction. Jose Mourinho, must surely be the man to inject some life into our national squad and provide the perfect antidote to last week’s pitiful sight of McClaren, umbrella in hand, beleaguered and at sea in the pissing down rain.

Subaru’s Magnolia Approach

admin — Fri, 23 Nov 2007 22:25:50 +0000

Phew! At last we have got some time to update the blog- the studio has been pretty busy to say the least. Talking about time we like to give some new designs a bit of time to settle down in our heads. Sometimes the things that look wrong and jar at the outset start to look truly great once the initial newness has worn off. Chris Bangle’s BMW designs are now looking inspirational when you consider the range that preceded his and where BMW car designs were heading prior to his appointment. The 2012 London Olympics logo will we are sure, by the time of the Olympics, really stand up as a great bit of communication. It would have been so easy to have produced a safe, generic identity that would have blended in with every other event; in any case the genius of such a thinly disguised sex act in a logo brilliantly sums up Britishness in a way none of us could consciously articulate. And so we come on to the new Subaru Impreza- the rally inspired road car that more than any other car of recent times sums up the ‘Marmite’ syndrome in people (you either love it or hate it). You either think it is everything an exciting car should be and conjures up ideas of motor sport and pine forests, or you just think no……no, no ,no , no. So in the infinite wisdom of Subaru and following Ford’s world car approach (Ford who incidentally are losing money like there is no tomorrow) decided that what we really need is a magnolia approach, something neutral that appeals to everybody. This is the new Subaru Impreza. Aside from the fact that their idea of a neutral car looks like a rehashed Mazda, Subaru may have really deeply damaged their brand. In the past it was so clear to customers what the brand stood for; owners knew they were very different from those that wouldn’t touch the car with a barge pole. In a potential take-over bid the brand value would have been high and very clearly defined.
Only time will tell, but in our opinion this attempt to win more customers and be more profitable has went very wrong. We will get back to you in about 5 years on this one.