When North East based 622 Research and Consulting approached us to help develop their website and online presence we were more than happy to help. (Well when we say approached, our MD actually bumped into the director of the company David Pope at an environmental and energy conference). Not only did the company work in the environmental sector which fitted right into Foundry34’s ethical policy, but we were also able to offer graphic design, branding and web design that could have a direct and immediate effect on their business.
David had clear ideas about the logo for the company so using this as a starting point we built up a company brand image that would enable the company to look highly professional from the outset. (Anyone involved in start-up companies knows that creating that sense of trust and professionalism is vital to early success). Using the branding we carried the same look and feel over to the website using some well thought out technological solutions to make the website work for the business. The website is underpinned by a Content Management System allowing 622 to update their own online content; making cost savings but also providing the building blocks for future development of the company such as client areas and managed downloads.
The great thing about a project like this is that from the client’s point of view despite the work we put in they only really need to know one thing, it works as it should do. It does. Mission accomplished!
www.622rac.com
Archive for the ‘Environmental’ Category
New branding and web presence for 622
Wednesday, July 29th, 2009Has the economy put pay to environmental concerns
Tuesday, June 9th, 2009
None of us can escape the downturn in the economy and the effects have rippled through all areas of society. One of the most likely victims of this downturn is the environment and environmental products. A huge growth industry just a few years back, organic food market sales have plummeted, government schemes such as the car scrappage scheme may have been green-washed but no-one is fooled by the environmental claims of taking polluting cars off the road (drivers getting an average 5mpg more than their previous car are not likely to balance the cradle to grave CO2 of building a new car). The bottom line is that it seems in a crisis in the economy the environment doesn’t matter.
The root of the problem seems to be that making products and services more efficient, less polluting, better for health and the environment seems portrayed as a lifestyle choice rather than a system, engineering or technical problem that needs to be corrected- an inefficiency just like any other. It seems that when it comes to the environment, the mantra is do whatever now- worry about it later- one very similar to the one that has created the current mess we are in.
There are however a few bright lights in all the doom and gloom. Research has shown that around half of new graduates claim they would rather take a job with a company with a better ethical position than a better-paid non-ethical role, with nearly 80% of graduates stating they would not work for any company with a poor ethical record. Although those fresh out of education may suffer a little of an ivory tower syndrome, new graduates and young people are the future of our businesses, it seems as well as brining fresh ideas to the table they will also bring fresh demands about how company’s conduct themselves and the services and products they offer. Considering the behaviour that has brought this economic crisis about, changes from the bottom up can be no bad thing
