August sees the launch of management consultancy Ascend Twentyone’s new website design and branding. Foundry34 were approached by Director Mandy Sandhu to develop an umbrella brand for the company and sub brands for each of the company’s service areas; Strategic Management & Planning, People Management, Business Development and Public Funding and projects

The brief was to present a professional, competent persona for the company yet maintain an approachable and clear message through the corporate communications and language.

After research and discussions and in negotiation with the client, Foundy34 designed a crisp minimal brand using a strong colour scheme to differentiate the service areas.

Once the core branding was established the look and feel was carried through to the website design and direct communications.

Results? A very happy client and a start-up business that instantly has the professional look and feel to compete with the established competition.

Check out the ascend twentyone website here

Last and by no means least August sees a great client win in the shape of global consultancy blackswan.  Foundry34 have been selected to design and develop their new online presence and work is already well underway. We see this client as a great coup for Foundry34 and shows that Foundry34 continue to go from strength to strength. More on this brief soon

So it‘s basically an open-ended brief, which is far too tempting for us! You can find our entries below, mocking the iPhone’s versatility as there is an App for almost everything (even for dealing with classic villains such as Darth Vader), and Greggs’ hard-to-hide irresistableness even to celebrities such as Gordon Ramsey and Tiger Woods.

March sees the launch of the Assure brand and website. Assure approached Foundry34 to handle their communications as they wanted to get away from the staid and inflexible image often associated with building control. With ‘respect for design’ as their mantra, Assure wanted to project a professional  and high quality image which could stand alongside the brands of their clients such as architects firms. The brief covered logo and brand development, design and build of the company website and graphic design for their company stationery and conference brochures and associated materials.

Check out their site here:
www.assurebuildingcontrol.co.uk

The start of a New Year and the gyms will be packed with the New Year resolution inspired masses looking to lose the xmas pounds. A far cry from the faddy diets and obscure gym programmes is start up company 2ACHIEVE who have just launched their brand and website

www.2ACHIEVE.co.uk

This company takes a much broader view of health, fitness and nutrition and how they link to overall wellbeing, life enjoyment and work performance.  They approached Foundry34 to develop their brand and website incorporating a client area where they could allow attendees of their course and members to download and access course specific information.  The site and brand speaks volumes about where this ambitious company want to be and the knowledge and skill they bring to wellbeing. Whether working for the commercial sector in improving worker performance and sickness rates or helping parents manage the eating habits of their children they balance an approachable and friendly attitude with complete professionalism.

Check out their site at www.2ACHIEVE.co.uk

Just wanted to let people take a sneak preview of some of the brand work we’ve recently undertaken with Frisbee kings Catch The Spirit. The guys at CTS run an online store selling Frisbees, providing discgolf training courses and run courses in schools. Obsessed with everything to do with flying discs they have a real passion for engaging kids in the sport. CTS approached us they wanted to develop a number of sub-brands to really capture each of the three areas they work; Ultimate, Discgolf and Discsports for schools. The new Ultimate sub-brand is shown here. A little bit 70s, a little bit retro and definitely cool. We hope to show some more samples as they develop.

www.ne8castings.co.uk

Foundry34 have recently been appointed as creative agency for the start up company Advance Fire and Security Systems. Founded only this year by ex-Chubb regional manager Martin Brown, the company has achieved massive growth in a short space of time and have really hit the ground running securing contracts and expanding the team. Director Martin Brown explains-

‘there is very little that we don’t know about the installation and maintenance of fire, security, intruder or CCTV systems but at the end of the day it is about understanding customers- the vast majority of people in this industry want highly professional systems and support with the approachable and friendly customer service of a small company. Having worked in the industry both from an engineering and managerial point of view I knew that not only did we have to do this but replicate this ethos right across our company. The next stage is to capitalise on this early success and build a strong recognisable brand for the company’.

Foundry34 were recommended to Martin and have begun work on developing a brand identity for the company alongside a website and marketing materials. The beauty of a company like Advance is the highly visible nature of the business- the branding appears on everything from the vehicles and uniforms through to their stationary and website. Not only will this enable the company to become more recognisable, it means it will have a huge impact when it is launched.

Check back regularly for updates on Advance or contact them direct on 0191 209 9306 or www.afass.co.uk.

Gateshead based NE8Castings have just launched and have their eyes firmly set on the North-East’s talent. An exciting new start-up, the company aims to be a credible alternative to London-based modelling and talent agencies by representing models actors, extras, singers, speakers  and dancers here in the North East.

Founded by Lisa Laidler, who is from a performing arts background, the company wanted to go for an urban Northern feel basing their company name around NE8- the postcode of their Gateshead location. With the official launch of the company happening this month (March) they have already had huge interest with over 11000 page views on their new website since January and a flood of applications from prospective talent.

Manager Lisa Laidler explains, “we know there is a huge amount of talent in Newcastle, Gateshead and the whole of the North East region which in a lot of cases goes to the big name London agencies, what we wanted to do was create a real credible alternative for this talent here in the North East. We worked really hard with our branding and web design company Foundry34 to develop a really distinctive brand and feel for our company and to build and promote a great website. If you were to look at our competitors anyone who knows us would be able to pick our company out straight away; urban black and white photographs with our red logo says straight away- NE8 Castings.

Our website is enjoying huge successes because we invested in getting the look and feel right as well as arranging for Foundry34 to organise our Search Engine Optimisation, resulting in a huge number of visitors and getting top Google results for many of our key search terms.”

So what’s next for NE8? “We are beginning a huge promotional drive to get the very best talent on our books, not only looking at those who have experience but those that are not currently using their talents. We are also building up key relationships with those looking to cast to ensure that when they need models, actors, dancers, singers or speakers we are the agency to contact.

NE8 Castings can be reached on 0191 490 9400 or through their website at www.ne8castings.co.uk