Foundry34 recently attended the Innovate to Success conference organised by GlobalBlackSwan and hosted by Alistair Campbell. As well as the launch of the TDNA application which has been a major project for us over the last 8 months there were some really interesting speakers from very successful companies including Proctor and Gamble, Rio Tinto and Duke Corporate Education. The conference really got us thinking about the role of innovation at Foundry34. Without going into a major intellectual diatribe about the role of innovation in the digital sector, it is obviously an issue we deal with daily. If you aren’t growing, developing and adjusting every day you will soon be left behind. Around 80% of the work we do now wouldn’t have been possible 5 years ago. We are not in a sector that can develop a product then sell it largely unchanged for the next 20 years. The challenge for us as a business is how we can maintain depth of knowledge with such a fast changing landscape and obviously keep our clients informed and at the forefront without being in cycles of perpetual change and adjustment. Our major role becomes about making sense and bringing clarity to technologies and modes of operating that can see alien and confusing even for the most astute of companies. Foundry34 becomes about being able to innovate and problem solve in rapid fashion behind the scenes but to be able to work with clients and provide solutions for their businesses that are relevant and often using cutting edge technology but ones which can be ,managed and integrated into their business models and processes.