Just got some shots of the Jap-Central sponsored drift car in action at the weekend. For the petrolheads among us it great to see high powered cars going sideways and for the brand designers it’s great to see a brand getting exposure the right audience. Sometimes obviously due to the nature of our client’s work their brands are often hidden only getting exposure in their letterhead or marketing brochure. This is far from the case with Jap Central. The Jap Central brand is not about subtlety but about excitement and love of Japanese motors and this kind of off-line advertising is perfect for winning over new fans.